01OFF/ON · National Museum of Singapore · Integrated campaign · 2022
That time the drawer of old gadgets became a museum.
write for people I'll never meet.I write for people I'll never meet.
Creative / copywriter · Singapore
Ten years in agencies. Then four in ad tech, as The Trade Desk’s only copywriter for Asia Pacific. Eleven markets. Eleven opinions on every headline. Sometimes twelve.
Most recentlyAPAC Copy Lead, The Trade Desk
BeforeBLKJ Havas, Iris Singapore, GOVT Singapore
NextCreative lead and copy lead roles, agency or in-house
Off the clockSix rabbits. A record collection. The pit at gigs.
The work, 2015 to 202613 projects
02Dr Dick Pic · HeHealth · Social initiative · 2022
That time someone finally wanted the dick pic.
03Sentimental Things · Netflix · Integrated campaign · 2019
That time Stranger Things went Mandopop.
04A Night Through Time · Airbnb · Integrated campaign · 2015
That time we built 1966.
05The Arts Can Inspire Your Everyday · National Arts Council · Brand campaign · 2022
That time the arts did their best work offstage.
06The Trade Mart · The Trade Desk · Brand experience · 2024–2026
That time retail data got its own shop.
07Fantastic Critters · National Heritage Board · Integrated campaign · 2021
That time fifteen museums became one big critter hunt.
08Build Amazing · LEGO · Brand campaign · 2017
That time engineers made it rain candy.
09Next Stop: Omnichannel · The Trade Desk · Event experience · 2025
That time marketers got a day off from being marketers.
A few other times4
10Creating Friendships · NESCAFÉ · Brand campaign · 2015
That time the new neighbour said hello.
11Share the Scare · Starbucks · Social campaign · 2018
That time a scare sold coffee for two.
12The Identity Experience · The Trade Desk · Event experience · 2024
That time ad tech’s hardest topic got a floor plan.
13Starbucks X · Starbucks · Brand collaboration platform · 2018–2019
That time the merch queue got a storyline.
Say hi.
marilyn.poh@gmail.com